On April 3, Joe’s Kansas City celebrated winning our March Madness-style french fry tournament by giving free fries to customers who ordered a sandwich.
The one-day deal attracted fry-loving customers from near and far. By the end of the day, all three Joe’s locations had served up a combined total of nearly 5,000 orders of fries — at least double the number of fries Joe’s sells on a typical Monday.
Joe’s fries cost $3.15 for a stuffed paper bag, which means the barbecue joint gave away $15,750 in fried potatoes.
When we launched the fry tournament with 16 local restaurants famous for fries, we had no idea what kind of response to expect. Readers surprised us with their strong opinions, and cast more than 3,000 votes in Round 1 to narrow the fry field to eight.
After Round 2, there were four restaurants left: Town Topic, BRGR Kitchen + Bar, Beer Kitchen and, of course, Joe’s Kansas City. BRGR and Joe’s dominated Round 3 and faced off in Round 4, which Joe’s won with 75 percent of the vote.
So what makes Joe’s fries so irresistible? Well, they’re made by frying skin-on Washington potato matchsticks until they’re crisp on the outside and creamy-soft on the inside. The golden fries are coated with a barbecue rub made with salt, brown sugar, garlic, onion, paprika and dehydrated bone broth, which beefs up the flavor.
It’s no wonder Joe’s has so many loyal fans (including Jason Sudeikis, who brought Joe’s burnt ends to “The Late Show With Steven Colbert” in April).
Check out this episode of Chow Town Live to find out more about Joe’s fries and the barbecue joint’s most famous sandwich, the Z-Man. Hungry for more? We also shot fry-themed episodes of our Facebook Live food show at Beer Kitchen and Rosedale Barbeque, which won the write-in contest with its hot and golden crinkle-cut fries.