Blair Kerkhoff

NCAA needs to be ready to lose Ed O’Bannon case

The testimony in the trial that begins Monday in Oakland, Calif., will shine a light on college sports’ finances. Plaintiffs will detail the huge TV deals. The NCAA will counter with the true cost and value of an athletic scholarship. The public will be stunned by the figures on both sides. The NCAA and its members need to be prepared to lose.

Today's Circulars

Today's Circulars