The flavor is similar to its cookies and cream flavor, but Shatto is calling it a cookies and cookies and cream flavor because it appears as if extra cookies give it the darker hue. Actually, it’s food coloring that turns the milk black.
The cow in the bottle’s logo is wearing solar glasses, and the “O” in Shatto is in the shape of an eclipse. The word “eclipse” is printed in white letters on the side.
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The Black Milk also will be offered to several thousand people attending Shatto’s sold-out eclipse party at the Osborn, Mo., farm, which is within the path of totality.