Charlie Hustle puts Travis Kelce-Taylor Swift spin on its iconic KC heart T-shirt
A shock wave went through social media in the second quarter of the Chiefs’ 27-24 win over the Bills on Sunday in Orchard Park, New York.
Chiefs tight end Travis Kelce scored a touchdown and after firing the ball into the stands, he blew a kiss and flashed a hand heart symbol.
Taylor Swift, who is Kelce’s main squeeze, is said to have created the symbol, and her fans* went bonkers after seeing the touchdown celebration.
*Perhaps you’ve heard of Swifties
“The heart-hand symbol means something between ‘I love you’ and ‘thank you,’ ” Swift told the New York Times in 2011. “It’s just a sweet, simple message that you can deliver without saying a word.”
Kelce wasn’t making the sign toward Swift, as a video showed.
In fact, Kelce made the gesture to Bills fans before kickoff as he showed them some love. Alas, they didn’t stop booing.
Kelce said on the latest episode of the “New Heights” podcast that he once again flashed the symbol at Bills fans after his touchdown.
“I had to spread the love, baby, you’ve always got to spread that love. There was a lot of hate pulling up to that stadium, man, understandably,” he said
“The Bills coming into their house, they want to make it rowdy,” he continued. “Did it get a little disrespectful? One thousand percent. Did it get a little extra? One thousand percent.”
Kelce met that disrespect with love.
And now the T-shirt maker Charlie Hustle Clothing has put a spin on its iconic KC heart logo by using the Kelce and Swift hand heart gesture. And a friendship bracelet is part of the design, too.
This is just the latest apparel featuring Kelce and Swift that has been on sale in Kansas City since September. That’s when the superstar singer came to her first Chiefs game.
Raygun, Forever Cherry, the Boulevard Brewing Company, Flocking Good Designs and even Hy-Vee have had Swelce (or is it Traylor) garb on its shelves.
