The Morton Salt Girl has moved to Kansas City. Here’s what to know
The famous Morton Salt company quietly relocated its headquarters to Overland Park last year, bringing its iconic umbrella-toting mascot to the Kansas City area. The Morton Salt Girl is already making public appearances and now appears on a major entertainment venue opening soon.
FULL STORY: New mascot in Kansas City is quite salty. Morton Salt Girl finding new fans here
Here are key takeaways:
• New headquarters: Morton Salt moved into the top two floors of Building 40 Corporate Woods at 9401 Indian Creek Pkwy in Overland Park, with penthouse space on the 16th floor.
• Chiefs partnership: Morton is the official salt of the Kansas City Chiefs. The mascot appeared at a tailgate before the Chiefs-Raiders game at GEHA Field at Arrowhead Stadium, posing for selfies alongside K.C. Wolf.
• New venue naming rights: Morton’s name is on a 16,000-seat Live Nation venue in Riverside, with renderings showing the Morton Salt Girl and her umbrella on the signage. It’s set to open in June.
• Long history: The Morton Salt Girl first appeared on blue salt packages in 1914 to promote that the salt wouldn’t clump in humid weather, inspiring the slogan “when it rains it pours.”
• Iconic status: In 2014, she became the first female icon inducted into the Advertising Week Walk of Fame on Madison Avenue. There was never a real model for the original character, according to the company.
The summary points above were compiled with the help of AI tools and edited by journalists. The full story in the link at top was reported, written and edited entirely by journalists.
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