The 16,000-seat amphitheater coming to KC-area riverfront officially has a name

A new amphitheater due to open next year north of the river near downtown Kansas City officially has a name.

The 16,000-seat Live Nation venue, to be located off Horizons Parkway and Interstate 635 in Riverside, will host more than 30 shows each concert season and bring in more than 500,000 fans each year, according to a news release.

Morton Salt, which recently relocated its headquarters from Chicago to Overland Park, has snagged the naming rights for the venue, which will be called the Morton Amphitheater.

“At Morton Salt, we’ve always believed in the power of bringing people together,” Christine

Rickard, brand marketing director for Morton Salt, said in a statement. “The opening of the Morton Amphitheater is an exciting new way for us to do just that – right here in the Kansas City area. We’re proud to create a space that celebrates connection, creativity, and the community spirit that makes this city so special.”

The venue will include premium offerings and state-of-the-art production capabilities, the release says, and have 12,000 covered seats. The amphitheater is expected to attract national touring acts, from blockbuster shows to emerging artists.

The release did not disclose the terms of the naming rights deal. It says fans will have access to special promotions, such as ticket sweepstakes and on-site experiences, through Morton.

The venue will open in 2026. Further details about shows and tickets are to be announced.

Public support for the project includes $20 million from the state and $5 million from the city for infrastructure improvements, like roads, sidewalks and utilities, and about $15 million in tax breaks. The project is expected to bring in millions of dollars in new tax revenue each year on what was an undeveloped site.