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Check out the $50,000 in rubies and diamonds Taylor Swift wore to Chiefs’ Super Bowl

Pop star Taylor Swift layered up her necklaces, including a No. 87 pendant, and rings for the Super Bowl in Las Vegas on Sunday.
Pop star Taylor Swift layered up her necklaces, including a No. 87 pendant, and rings for the Super Bowl in Las Vegas on Sunday. ecuriel@kcstar.com

For her biggest Kansas City Chiefs game yet, Taylor Swift bedazzled herself in about $50,000 worth of jewelry on Sunday, with several pieces featuring Chiefs-red rubies thrown in. For luck?

Style watchers called it her best game-day outfit yet, certainly one of her shiniest.

Even her $4,495 purse gleamed, a Judith Leiber crystal creation shaped like a football with the No. 87 on it. The luxury brand posted a photo of two of its football-shaped clutches on its Instagram with the caption: “Making the whole stadium shimmer.”

Shaquille O’Neal gifted her the purse, the former NBA great posted on his Instagram. Judith Leiber is the same company that made the microphone-shaped purse the family of Chiefs CEO and chairman Clark Hunt gave Swift for her birthday in December.

Teen Vogue counted all the references to Swift’s boyfriend, tight end Travis Kelce, No. 87, in her Super Bowl fit.

The number appeared on the purse and a necklace, and was stitched onto customized Christian Louboutin Eleanor boots — ”some very fancy 87s indeed,” wrote Vogue.


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Swift steered clear of full-on rah rah, wearing black but also a red Chiefs jacket from WEAR by Erin Andrews.

“The Grammy-winning artist’s Super Bowl outfit is maybe one of her best looks yet, as it featured a Dion Lee crocheted corset top paired with Area’s rhinestone black pants (a brand also worn by Beyoncé) and custom earrings by Jacquie Aiche, according to Instagram style blogger @taylorswiftstyled,” Billboard wrote.

“Whether you’ve been looking to refresh your corset collection or want to infuse the ‘Cruel Summer’ singer’s style into your own, the exact style is still in stock on Farfetch for an investment-worthy price of $720.”

Her black, $795 crystal-embellished wide-leg jeans by Area sold out.

Swift let her accessories do much of the talking, though. And judging by their worth, some of them said: “We’re going back in the vault after the game.”

For previous games, Swift has worn less-expensive costume jewelry, like the $14 ring shaped like Kelce’s Chiefs jersey from a Kansas City store. But the Super Bowl in Las Vegas? That’s a whole different level.

One of the most eye-catching pieces was a large, No. 87 Varsity pendant necklace worth more than $4,000 from New York jeweler Stephanie Gottlieb. She has nearly half a million followers on Instagram, where she posted photos of Swift wearing her jewelry at the Super Bowl.

“The luxury piece is available in both 14k white gold and yellow gold, featuring a pave diamond bale on a rope chain,” Variety reported. “The necklace is available online for $4,250 but there are dozens of more affordable dupes online.”

A closer look at the rubies and diamonds around Taylor Swift’s neck at the Super Bowl Sunday.
A closer look at the rubies and diamonds around Taylor Swift’s neck at the Super Bowl Sunday. Tammy Ljungblad tljungblad@kcstar.com

Swift layered it with another Gottlieb piece, a diamond tennis choker worth $7,500 according to the Taylor Swift Styled Instagram.

She paid homage to the team’s colors with a ruby solitaire necklace, identified by Swift style blogger Sarah Chapelle as a $5,420 piece from Shay Jewelry. The mother-daughter team Tanaz and Ladan Shayan in Los Angeles makes “elevated jewelry for the every day.”

Swift played up the Chiefs-red theme with other ruby pieces — a $19,950 stretch bracelet and $5,660 eternity ring, both from Shay.

She’s a known ring lover and added to the look with a baguette stacking ring ($810, and bezel set demi ring ($850 both from @shahlakarimi) and a “Magna” ring ($3,210, @retrouval.)

She wore diamonds on her ears. Chapelle identified Swift’s ear candy as: a Sophia Diamond Chain Pave Ear Cuff (@jacquieaiche $6,500), a pave diamond letter mini hoop (@jacquieaiche $650) and a Heart Twist Earring (@thelastinela, $495 each.)

Donna Kelce, left, and a bejeweled Taylor Swift, who is dating Donna’s son, Travis Kelce, at the Super Bowl.
Donna Kelce, left, and a bejeweled Taylor Swift, who is dating Donna’s son, Travis Kelce, at the Super Bowl. Tammy Ljungblad tljungblad@kcstar.com

“The musician now has a whole pile of accessories from her game day looks, including the custom “TNT” diamond beaded bracelets that Kelce purchased for himself and his girlfriend, a sweet reference to the friendship bracelet that started it all,” Teen Vogue wrote.

“Now that football season is over, what’s next for Swift and Kelce? Maybe a different kind of ring? Who knows, but we will be paying attention.”

This story was originally published February 13, 2024 at 4:13 PM.

Follow More of Our Reporting on Super Bowl 2024: Chiefs vs. 49ers

Lisa Gutierrez
The Kansas City Star
Lisa Gutierrez has been a reporter for The Kansas City Star since 2000. She learned journalism at the University of Kansas, her alma mater. She writes about pop culture, local celebrities, trends and life in the metro through its people. Oh, and dogs. You can reach her at lgutierrez@kcstar.com or follow her on Twitter - @LisaGinKC.
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