May 2, 2014 10:32 AM

Applebee’s tests customer loyalty program to turn around sales

The Kansas City restaurant chain is testing Applebee’s Perks in about 160 U.S. locations, said Dan Smith, a spokesman for DineEquity, the owner of Applebee’s. Customers who sign up for the program can earn free food, discounts and invitations to store events.

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