Bud Light King delivered free beer to Loyola fans Thursday in Chicago

This “Dilly, Dilly” thing isn’t going away anytime soon.

Bud Light’s series of commercials featuring that catch phrase became a social-media phenomena last year, and it’s continued with the king helping deliver kegs of beer in the newest commercial.

The king is portrayed by actor John Hoogenakker, who will be in the forthcoming “Jack Ryan” series on Amazon.

Loyola fans in Chicago got to see the king up close on Thursday night as he delivered a keg of beer to Bar 63 ahead of the Ramblers' NCAA Tournament game against Nevada. Fans received free beer courtesy of Bud LIght and got to see Hoogenakker.

Take a look at these tweets from the Loyola student newspaper's arts and entertainment section's Twitter account:

This story was originally published March 22, 2018 at 6:55 PM with the headline "Bud Light King delivered free beer to Loyola fans Thursday in Chicago."