It began innocently enough.
ESPN’s Dana O’Neil noted that Pitt and West Virginia had agreed to renew their men’s basketball rivalry for the first time since the 2012 season. After that, the schools moved to different conferences. West Virginia went to the Big 12 and Pitt joined the ACC.
So O’Neil tweeted this about the return of the Backyard Brawl series:
Never miss a local story.
Renew the Border War? Well, Mizzou answered O’Neil with this:
Pretty much noncommital, but someone at Kansas took note, and they responded with a meme from “Mean Girls.”
Uh-oh. Yep, KU threw down the gauntlet. So Mizzou came back with this meme:
Yep, it was “Mean Girls” memes for both schools. And it made many people happy to watch.