Bud Light’s “Dilly Dilly” tagline has become part of the lexicon in the United States since just before the start of the NFL season. That’s when the first commercial, which is titled “Banquet,” aired. It features a king welcoming constitutions who bring him Bud Light, and those around him say “Dilly Dilly.” Others are sent to the Pit of Misery.
Since then, variations of the commercial have aired, “Dilly Dilly” has been shared frequently on social media, banners with those words have been seen at sporting events, people have wondered about the meaning behind the saying, and, yeah, there are ugly Christmas sweaters available for purchase.
It’s nearly impossible to avoid these days. That is particularly true if you live in say, Cranbury, N.J., which has a population of about 4,000 people.
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That’s because a house in that township, has a 45-minute “Dilly Dilly Holiday Light Extravaganza,” according to Bud Light. There is a huge “Dilly Dilly” sign in the front yard, thousands of lights, music and the occasional flames.
The video above is just a snippet of the scene.
Insert your own “Pit of Misery” joke here.