Lenexa’s Perceptive Software is getting a new name under its parent company’s rebranding effort.
Lexmark International Inc. bought the software company in mid-2010 and has expanded its software operations through several follow-up acquisitions. Those have been added to Perceptive Software as the software segment of Lexmark.
Tuesday’s rebranding includes changing Perceptive Software to Lexmark Enterprise Software, a division of Lexmark.
Lexmark signs went up at the company’s two Lenexa offices that employ 750. Inside, employees had prepared for a celebration of the rebranding.
Scott Coons, president of the renamed Lenexa-based division, said the changes reflect the growing importance of software to Lexmark’s business that historically has focused on the printing world.
“We’ve become such a big part of Lexmark we’ve started to change who we are,” Coons said. “We’re a lot more than print and print-related services.”
Lexmark’s software segment is roughly doubling in size, to $700 million in revenues, through its acquisition of California-based Kofax Ltd. Total revenues at Lexmark were $3.7 billion last year.
Customers still will see the familiar Perceptive Software name on key product areas, including Perceptive Content, Perceptive Intelligent Capture and Perceptive Search.
Coons said the software suite is used in all major industries, but the company has focused on health care and financial processes.
All of Lexmark’s services aim at helping businesses “connect employees to the most relevant information at the moment they need it,” an announcement of the rebranding said.
Lexmark’s rebranding jettisoned its former serif, all-caps lettering and the red diamond as part of the A in its name. The new name is in san-serif type, capitalizing only the L and separating from the logo’s image. The new image combines shades of green and sharp angles to form an aperture, or opening, to go with its tag line “Open the possibilities.”
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