Don’t like those ‘Dilly Dilly’ commercials? You’re not alone
There’s been no escaping it.
Bud Light began running its commercials with the tagline “Dilly Dilly” last fall, and it has swept the nation. The commercials remain hugely popular, Steelers quarterback Ben Roethlisberger worked it into his cadence, and “Dilly Dilly” banners have been spotted at sporting events.
The New York Times wrote about its impact on sports:
The ad was one of six produced by Wieden & Kennedy, an advertising agency, and executives at Budweiser say they gravitated to it immediately. But no one anticipated how much “dilly dilly” would spread, especially in the sports world.
Seemingly every N.F.L. touchdown was greeted by cries of “dilly dilly” on social media. And fans tweeted that players who performed poorly should be sent to the pit of misery.
The fifth installment of the commercial was released Thursday and the sixth will come during the Super Bowl. And, yeah, people will be saying “Dilly Dilly” for at least a few more weeks.
However, “Dilly Dilly” has not been a universal hit. There is small but vocal group of people who haven’t shied away from saying they dislike the commercials and/or the catchphrase.
A Reddit user wrote: “It’s been bothering me awhile now. It’s so stupid, and has seemingly taken over the country. Budweiser must be super proud of itself for coming up with a phrase people seem to want to say... but I hate it. That is all.”
“I hate ‘Dilly Dilly’ and put it up there with the ‘WAZZZZZZUUUUPPPPP’ guys,” was the start of a Facebook post from a radio station in Minnesota.
A Texas Tech message board includes a thread titled “I hate and despise ‘dilly dilly.’ ” An Iowa State message board thread is titled “Dilly Dilly Needs to Die.”
Here is what people are saying about “Dilly Dilly” on Twitter:
▪ “As if I needed more reasons to hate Bud Light, this ‘Dilly Dilly’ garbage is my least favorite thing about this entire football season”
▪ “I really don’t know how something as stupid as Dilly Dilly has become this popular”
▪ “Hot take: ‘Dilly Dilly’ is the worst commercial of at least the last decade.”
▪ “Dilly, Dilly has jumped the shark.”
As if I needed more reasons to hate Bud Light, this “Dilly Dilly” garbage is my least favorite thing about this entire football season
— Easy (@The_Easy_Rice) January 14, 2018
I. Hate. Dilly Dilly.
— Paul Lambert (@MeatSauce1) January 14, 2018
I’m honestly so sick of hearing “dilly dilly” every other commercial during commercial breaks
— britt (@WoSoVibes) January 14, 2018
I really don't know how something as stupid as Dilly Dilly has become this popular
— Mario (@Spiniello96) January 16, 2018
Hot take: "Dilly Dilly" is the worst commercial of at least the last decade.
— Josh Norris (@jnorris427) January 7, 2018
I really cannot overstate how much I hate "dilly dilly". It represents everything that's wrong. Like that K family being famous. Like Crash winning best pic. Like beans in chili. #nope
— CYC (@chrisycram) January 14, 2018
Just me or does anyone else hate when people say dilly dilly?
— Jake Molburg (@djburg) January 18, 2018
i hate dilly dilly with the fire of a billion suns
— michael (@TimHalpert) January 14, 2018
'Dilly dilly' was old before I even knew why people were suddenly saying it. Make it stop.
— Nikolai Picklestein (@nickydishes) January 17, 2018
My God this “dilly, dilly” deal is the most annoying thing Bud Light has done since Spuds MacKenzie. Make it stop.
— Ben Koster (@Atomizer77) January 13, 2018
okay, I HATE how “dilly dilly” or whatever the hell from the stupid @budlight commercials has become a social sign off during a conversation. Like my boss has said it every time he gets off the phone and I DON’T KNOW HOW MUCH MORE I CAN TAKE!!!!
— Tessa Rae Patterson (@TessasRaeofSun) January 15, 2018
I secretly hate the “Dilly Dilly” commercials. Don’t @ me
— Hassan S (@HassShou) January 7, 2018
Dilly, Dilly has jumped the shark.
— Robby Quatro (@robbwhite4) January 18, 2018
I have absolutely hated “Dilly Dilly” since that atrocious commercial first aired. I hate it even more now, along with the douchebags that walk around saying it.
— Marcus Craven (@marcuscraven79) January 14, 2018
i hate dilly dilly with the fire of a billion suns
— michael (@TimHalpert) January 14, 2018
Pete Grathoff: 816-234-4330, @pgrathoff
This story was originally published January 18, 2018 at 11:32 AM.