‘Dilly Dilly’ Steelers’ Ben Roethlisberger used Bud Light commercial in cadence

If you are of a certain age, you probably remember a commercial featuring three frogs that each spoke a certain phrase:

BUD

WEIS

ER

Spoken in succession, they frogs (of course) said: “Budweiser.”

If you are not old enough to recall that commercial, you’d certainly be surprised to know that the Budweiser Frogs somehow became an instant pop-culture hit in 1995.

The latest unlikely pop-culture hit for Budweiser is the “Dilly Dilly” commercials for Bud Light.

“Dilly Dilly” is now woven into the fabric of our society to the point where NFL quarterbacks are using it in their cadence.

During the Steelers’ 40-17 win over the Titans on Thursday night, Pittsburgh quarterback Ben Roethlisberger called out “Dilly Dilly.”

Take a look/listen:

The origin of the word “dilly” goes way back, and has been the focus of some analysis.

The bigger question for Chiefs fans is who added “Dilly Dilly” to the cadence? Was it Roethlisberger or Todd Haley, the Steelers offensive coordinator who once was the Chiefs head coach?

Personally, I’d like to think Haley added it.

This story was originally published November 17, 2017 at 8:15 AM.