For Pete's Sake

Tennessee fans channel Bud Light’s ‘Pit of Misery’ to say how they feel

A scene from the “Dilly Dilly” commercial from Bud Light.
A scene from the “Dilly Dilly” commercial from Bud Light.

There is a rock on the University of Tennessee campus that is frequently spray painted with a new message, and it serves as a way for fans to tell the world how they are feeling.

It’s been painted quite a few times in the past week as Tennessee has stumbled through a search for a new football coach. For example, this was the message on Sunday when the Volunteers were poised to hire Ohio State defensive coordinator Greg Schiano:

The message that adorned the rock on Friday was noted for the comparisons to the 0-11 Cleveland Browns. However, it’s easy to miss the words on the bottom corner of the rock.

Take a look:

Yep, it’s “Dilly Dilly” from the Bud Light commercial that has become a pop-culture favorite.

I think that it’s safe to assume that whoever spray painted that message is feeling like they are in the “Pit of Misery,” which is from that advertisement. “Dilly Dilly” is a happy cheer in the commercial, and Tennessee fans are not feeling cheerful these days.

Pete Grathoff: 816-234-4330, @pgrathoff