Patrick Mahomes partners with Swiss watch brand. He has one ready for Super Bowl
AI-generated summary reviewed by our newsroom.
- Patrick Mahomes joined Hublot as brand ambassador ahead of the 2025 NFL season.
- Mahomes credits teammates and Tom Brady for mentoring his luxury watch interest.
- Hublot strengthens sports market presence by aligning with elite athlete endorsers.
If you’ve never noticed the gorgeous watches Patrick Mahomes wears with his game-day fits, you will now.
The Chiefs quarterback has signed on as a brand ambassador for Swiss watchmaker Hublot, known for its avante garde luxury timepieces.
Mahomes tells GQ that he already has one of the company’s watches picked out to wear to the Super Bowl if the Chiefs make it back this season.
He also credited Tom Brady and “savant” Travis Kelce for giving him advice on watch collecting and former Chiefs quarterback Alex Smith for getting him interested in high-end watches.
Mahomes said he’s “just at the tip of the iceberg of my watch collecting habit.”
Hublot watches are known for their porthole-shaped bezels — “hublot” means “porthole” in French — and combining unconventional watch materials such as ceramic and carbon fiber with Swiss watch engineering.
Hublot was the first company to put a gold watch case on a rubber strap, which it calls the Art of Fusion. The rubber watch strap remains its signature.
“They have a great tradition of pushing the envelope, and I feel like that’s something that I’ve done in my career,” Mahomes tells GQ.
The company introduced Mahomes as its newest brand ambassador Wednesday, two days before the Chiefs kick off the 2025-26 season in Sao Paolo, Brazil, against the Los Angeles Chargers.
Mahomes joins Olympian Usain Bolt, tennis player Novak Djokovic and French soccer player Kylian Mbappé as Hublot ambassadors. Adding Mahomes helps tighten the company’s “stranglehold on the sports market,” writes Man of Many, Australia’s largest independent men’s lifestyle website.
The watches are popular among celebrities of a certain income bracket, too. The average cost is said to be about $10,000..
Beyoncé gave husband Jay-Z a $5 million Hublot Big Bang watch encrusted with nearly 1,300 diamonds on his 43rd birthday.
“Now, only TAG Heuer, Rolex, and Richard Mille can lay claim to a portfolio as diverse and decorated as Hublot’s,” the Australian website writes.
“There are good players. Great players. And then, there’s Patrick Mahomes,” Hublot CEO Julien Tornare said in a statement. “Patrick is a true champion who represents everything that Hublot stands for.
“He is a leader, he has a vision, he brought a new style of playing for the beauty of the game, all of this with confidence, passion and instinct.
“At Hublot, we recognize that mindset: a relentless pursuit of excellence, the courage to take risks and do it differently than others, and the dedication to continually break new ground. I have no doubt we’re up to great things next to Patrick, and I can’t wait that together we will inspire billions around the world.”
A little boy’s dream
Mahomes told GQ that he’s been interested in watches since he was a little boy.
“It was something I always had my eye on. I felt like a watch was a huge piece, the last major part, of your outfit,” Mahomes said.
“And growing up in baseball locker rooms (Mahomes’ father was a pro baseball player), I wouldn’t say it was huge whenever my dad was playing, but you would see the guys who had gotten big contracts and they’d wear these nice watches.
“I remember looking at that and thinking, ‘Man, I want to get to where I have enough money one day that I can buy some of these watches.’ It was super special to me to get a nice watch once I signed my first NFL contract.”
“I would ask the older guys on the team where they were getting their watches, and then I would try to meet people to get (rare) watches like that. Obviously, it’s a very collector-driven market, and you have to know the right people.”
Mahomes said former Chiefs quarterback Alex Smith and current teammate Travis Kelce helped lead him to finding exclusive watches.
GQ notes that, since retiring, Brady has amassed a “legendary” watch collection. He’s given Mahomes advice.
“He just says, ‘The confidence you wear the watch with makes the watch,’” Mahomes told GQ. “He’s a guy who has the confidence, and his watch collection states that.”
.jpg "Hublot Ambassador Patrick Mahomes (4).jpg")
Mahomes said he began buying a watch every year when a new season began. “Then I got a little too greedy, and started getting more watches than years I played,” he said.
“So it started as an occasion: You’re in the NFL for another year, you can get another watch. It showed that I had had success. And you don’t know in the NFL if you’re going to play for two, three years, or if you’re going to play for 20. And then I just fell in love with watches in general.”
When he was younger he “watched a lot of LeBron (James) and what he would wear because he has such good style and is really diverse with his watch collection,” Mahomes said.
Other than Brady, “my first person was Alex Smith, he’s the one who really got me into these high-end watches, and then Travis and I talk about it a lot,” said Mahomes.
“... I think in general when you talk with Travis about style — for a while he had this persona that he’s not a very intelligent guy, but he’s kind of a savant when it comes to things.”
Mahomes told GQ that if the Chiefs return to the Super Bowl for a fourth consecutive year he will wear Hublot’s water droplet-shaped pocket watch by American contemporary artist Daniel Arsham, a $92,000 stunner inspired by the natural beauty of Iceland.
Hublot is a wholly owned subsidiary of the French luxury conglomerate LVMH which also owns Louis Vuitton.
.jpg)