Will Taylor Swift do Super Bowl halftime show? NFL commissioner shared 3 words
AI-generated summary reviewed by our newsroom.
- Roger Goodell called Taylor Swift a 'maybe' for the 2025 Super Bowl halftime.
- Swift fans cited podcast hints and décor as possible nods to her Super Bowl plans.
- Jay-Z and Roc Nation currently manage decisions on Super Bowl halftime bookings.
NFL commissioner Roger Goodell has teased the idea that Taylor Swift will perform at the next Super Bowl, something her fans have dreamt about since she began dating Chiefs tight end Travis Kelce.
“Today” show co-host Savannah Guthrie asked Goodell point blank about it on Wednesday.
“We would always love to have Taylor play. She is a special, special talent, and obviously she would be welcome at any time,” he said.
“Is it in the works?” Guthrie prodded.
“I can’t tell you anything about it,” Goodell said.
“Is it a maybe?” Guthrie pressed.
“It’s a maybe,” said Goodell.
Three little words. Big door opened.
Swifties believe Swift herself dropped some of her famous Easter eggs about a halftime performance during her record-breaking appearance with Kelce on the “New Heights” podcast last month.
She spent several minutes talking about her new obsession of baking sourdough bread. Super Bowl LX (60) is set for Feb. 8 at Levi’s Stadium in Santa Clara, Calif.
Swift said she spends 60% of her days thinking about sourdough.
Levi’s Stadium is the home of the San Francisco 49ers, whose mascot is Sourdough Sam.
Fans watching the “New Heights” show also spied a golden Super Bowl trophy replica on the bookshelf behind Swift and Kelce.
Billboard has pointed out that Swift’s name as a possible halftime entertainer has been batted around for years. But the notion picked up support when she became a regular at Chiefs home games and attended back-to-back Super Bowls to watch Kelce play.
She brought up the halftime show during her “New Heights” appearance, fueling speculation.
“The topic of the Super Bowl came up casually (or perhaps, not so casually) a couple of times, including when the pop star revealed that she learned she’d purchased the rights to her master recordings just a few months after she attended the 2025 Super Bowl,” Billboard wrote.
“My relationship with sports was like, I grew up in Pennsylvania, I always heard my dad yelling at the screen watching Eagles games,” Swift said on the podcast.
“I was up in my room playing guitar, learning instruments, playing piano — I was focused on different things. I would go to sporting events so that I could sing the national anthem. I know every halftime show from the Super Bowls, but I didn’t watch the sports.”
“Were all of those mentions of the Super Bowl just happenstance, or was Swift hinting at something more? With her, one can never be sure,” Billboard wrote.
On Wednesday, “Today” co-anchor Craig Melvin asked Goodell when fans could expect a halftime announcement
“I’m waiting on my friend Jay-Z,” Goodell joked. “It’s in his hands. I’m waiting for the smoke to come out.”
Jay-Z’s Roc Nation co-produces the Super Bowl halftime shows.
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