Dayton Moore on the state of the Royals
The Royals have arrived at the All-Star break having lost more than twice as many games as they’ve won, same as a year ago.
But the TV ratings have improved.
According to Nielsen Media Research, the Royals have averaged a 4.8 household rating, or approximately 44,000 viewers, on games broadcast by Fox Sports Kansas City. That’s a 4% increase over the same number of games as 2018.
Despite having baseball’s third-worst winning percentage (.330, 30-61), the Royals rank eighth in local market TV ratings.
Since the start of baseball season in late March, the Royals are the Kansas City’s top-rated programming, beating the prime-time averages of all other TV networks in the market.
A year ago, the Royals averaged 4.89 for the entire season, which was sixth in baseball. That figure represented a 42% ratings drop from the previous season. From 2015-2017, the Royals were baseball’s first or second market for local ratings.