Boulevard + Mizzou Athletics collaborate on new Tigers-themed beverage: details
AI-generated summary reviewed by our newsroom.
- Quirk Hard Seltzer rolls out Tiger Paw Punch across Missouri in January 2026.
- Boulevard Brewing offers cans, 12-packs and draft; partnership with Mizzou Athletics.
- Tiger Paw Punch features mango and tropical fruit, and will appear at Mizzou games.
A Quirk Hard Seltzer inspired by the Missouri Tigers, called “Tiger Paw Punch,” will hit shelves and taps across the state throughout January.
The seltzer comes from a partnership between Mizzou Athletics and Kansas City’s Boulevard Brewing Co. that initially was announced in August.
“Bursting with juicy mango and tropical fruit, this Quirk is ready for the ZOU,” Boulevard said in an Instagram post Tuesday.
Tiger Paw Punch will be available in single-serve 19.2-ounce cans and 12-packs of 12-ounce cans. It will also be available on draft throughout Missouri.
Last fall, Quirk Hard Seltzer released the special edition “Stripes of Citrus Mix Pack,” a Mizzou-themed twist on the Splash of Citrus Mix Pack.
As a part of the collaboration, Quirk Hard Seltzer and other Boulevard Brewing Co. products will be available at Mizzou Athletics games throughout the school year, according to an August news release.
“We are excited to be a part of a collaboration that showcases Missouri pride to Tiger fans,” Boulevard executive Bobby Dykstra said in the news release.
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