If Kim Kardashian brings Skims store to Country Club Plaza, she could show up too
AI-generated summary reviewed by our newsroom.
- Skims applied to renovate the former Soft Surroundings at 405 Nichols Road on the Plaza.
- Skims expanded from online-only to more than 20 physical stores during 2025.
- Kim Kardashian has attended multiple Skims store openings, including Fifth Avenue in 2024.
If Kim Kardashian opens one of her Skims stores on the Country Club Plaza, fans can realistically wonder whether she might pop into Kansas City for the opening.
And maybe, just maybe, those famous local members of the Skims family — Patrick and Brittany Mahomes and the kids — would be there, too?
Skims applied this week for a permit to renovate the former Soft Surroundings store at 405 Nichols Road on the Plaza, according to city filings. The application did not have a start date for the project.
In an email to The Star Thursday afternoon, Skims said they had no information to share. The Plaza did not respond to The Star’s request for comment.
Skims is the popular underwear/loungewear/shapewear company owned by the equally multi-hyphenated Kardashian - media celebrity, mogul, mom and current girlfriend of Formula 1 driver Lewis Hamilton.
Skims, launched in September 2019, made Kardashian a billionaire. In November, after securing $225 million in fresh investments, the company was valued at $5 billion and primed for an aggressive building plan, according to Fortune.
The company began as a shapewear brand offering a wide range of sizes, from XXS to 5XL, reflecting a commitment to body positivity.
Today the brand includes swimwear, loungewear and menswear known for a signature “quiet luxury” look of sleek silhouettes and a skin-toned, neutral color palette, a minimalist, high-end aesthetic reflected in Skims stores.
Skims began as an online-only brand before it established its first physical retail presence in Nordstrom pop-ups in 2020, followed by permanent stores in Washington, D.C., and flagships on Fifth Avenue in New York and in Los Angeles.
The company had a busy 2025, “going all in on new brick-and-mortar retail,” said one headline. A new flagship store opened in Chicago. Las Vegas got its first store.
The two-story Chicago location, a 6,500-square-foot store in a former 1960s bank, is a jaw-dropper in Chicago’s Gold Coast neighborhood that brought the number of Skims stores to more than 20 across the country.
“SKIMS’ journey from digital-only to a nationwide physical presence has proven to be an aggressive retail expansion strategy that’s worked for the brand,” RetailBoss, an online retail community network, said last year.
“As legacy retailers shrink, digitally native brands like SKIMS are seizing the opportunity to turn vacant spaces into immersive, service-driven brand hubs ... which city should SKIMS open in next?”
A Skims store on the Plaza would be the first location in Missouri or Kansas and add strong star power to plans from the shopping area’s new owners.
Not unlike its founder, Skims has forged high-profile relationships with celebrities and professional athletes. The brand is now the official underwear partner for the NBA, WNBA and USA Basketball.
Earlier this year Skims collaborated with Nike in launching NikeSKIMS, a women’s activewear line.
In 2023, Skims tapped the Mahomes family to star in its holiday ads.
There was the Super Bowl-winning quarterback frolicking in trendy jammies.
“This is our first campaign as a family, and shooting for SKIMS all together was an awesome moment,” the MVP QB said in press materials. “I’m all about comfort and these sets will be my go-to at home all season.”
Kardashian posted photos from the campaign on her Instagram.
She has shown up at openings of her bigger flagship stores, making headlines in December 2024 when she rolled up to the opening of the Fifth Avenue store on a scooter because she’d broken her foot. She also attended the unveiling of the store in L.A. and jetted into Miami for a quick 24 hours to launch a popup there in 2022.
And sometimes, she brings other celebs with her. Cardi B, Ice Spice, Ciara and Paris Hilton attended the New York store’s grand opening.
So, how well can Kansas City keep up with the Kardashians?
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