This former Kansas City reporter is making it easier for women to make friends
Making friends as an adult can be hard. It’s kind of like dating — you put in the effort to meet someone, you try to get to know them, and you either like them or you never want to see them again.
For former KSHB reporter Lauren Scott, it was time to make some new friends after her Kansas City bestie moved away to Los Angeles. And what better way to look for friends than using social media?
She posted a video to TikTok last year, saying that her friendship applications are open and that she’s looking for friends in the “same era of life” as her. What started as a “silly TikTok” turned into hundreds of comments from young women in the area who are looking to build new friendships.
Since Scott wanted to get into event planning, this became the launching point for “Sincerely, Her,” a women’s social club that hosts monthly events to give Kansas City women a chance to find their new bestie.
In August 2025, the first Sincerely, Her event was held at Larks Entertainment, selling 200 tickets and hosting a night for local women to get together, enjoy icebreakers and games, and — most importantly — make new friends.
“A lot of women specifically find themselves married and have children, but they don’t have any deep, solid female friendships in their lives,” Scott told The Star. “So this is just a way to make it easy for people, to bring everybody in the same space. If you’re a girl here, you’re there because you want to meet new people, you want to make friends. And I found that is an issue that a lot of women have, and this has made it a lot easier for them to make connections.”
According to Scott, roughly 80% of the women at her events arrive solo. Her events are an opportunity for hundreds of women in the local area to get out of their comfort zone and meet somebody new. On Feb. 13, Scott hosted a Galentine’s Day event at Larks Entertainment, which had around 350 women in the building.
The Galentine’s party had a plethora of amenities, including nail techs, a charm jewelry bar, a portrait artist, and plenty of icebreakers and activities for women to enjoy.
Scott says that it’s a pillar for Sincerely, Her to support local, women-owned vendors, and that’s usually all she works with when it comes to her gatherings. She’s previously hosted an event at SW19, a pickleball and entertainment complex that is co-owned by a woman, and has had multiple women-owned vendors come out to her events.
“They see what’s going on, and they want to be a part of it. I love when people reach out to me, and they let the women experience what they have to offer,” Scott said. “It’s beneficial for the vendors, because they get their business in front of 200 to 300 women who want to learn about something new. And it’s good for me, because I get to have all these cool experiences at my event.”
From providing local news to providing local friends
If her name sounds familiar to you, it’s probably because she graced your local television in the past few years.
For four years, Scott worked as a reporter for KSHB, from 2020 to 2024. Scott is an Emmy-winning journalist who’s worked in Houston; Omaha and Lincoln, Nebraska; Kansas City, and her hometown, Chicago.
After 10 years in the TV industry, Scott decided that she wanted to start something new. She wanted to focus on the things that brought a spark in her life, and one of those passions include being a connector. She credits her time in journalism for her becoming one.
“The skill that I think that I took away from working in journalism for so long is just being able to communicate with people, to really get to know people quickly. To develop trust quickly, because those are skills that you just have to learn when interviewing and talking to people,” she said.
News reporters tend to do a lot of moving around when they’re moving up in their career, which means having to start over again and find new communities. Scott said that she is a firm believer that the city you live in is what you make of it, and that she’s worked hard to make any city she lives feel like home.
Scott said that her goals with Sincerely, Her include making it a true social club, which could include women being able to have special perks because they’re a member. She also thinks about the opportunity to expand outside the Kansas City area, as she’s seen women from St. Louis and Omaha saying they’d like to participate.
Scott said that she plans on hosting a new event in March, where she plans to work with What She Said Inc., a referral app for women-and nonbinary-owned businesses that is based in Kansas City. You can check out the Sincerely, Her Instagram for future updates, @sincerelyher_kc.
The events are for women 21 and up, and there’s no cutoff in age. The festivities usually cost between $15 and $20. Scott said her events are for all women who want to show up and have a good time.
Sincerely, Her hasn’t even been a year old, and yet hundreds of women continue to show out to meet and support one another. Scott calls her social club her “baby,” and while she’s constantly moving around at her events to make sure things are running smoothly, she’s proud of the communities her product has made and what it will continue to do.
“It’s been awesome just to be able to facilitate a space for women to be comfortable. I mean, there’s no guys there, so that always changes the vibe a little bit,” she said. “I had the girls say that it’s just so much easier to let your guard down or just be silly or have fun, because you can just do whatever you want in a safe space for women to be in. And it’s really cool to be able to do that.”
This story was originally published February 21, 2026 at 5:00 AM.
