Donna Kelce’s floral Chiefs hat with Taylor Swift twist came from crafty NY sports fan
When one of the most famous moms in the NFL wears your custom ball cap while hanging out with the most popular singer on the planet — that’s a lightning strike.
And it likely just happened to a crafty sports fan from New York who is very skilled with a needle and embroidery floss.
Donna Kelce, mother of Chiefs tight end Travis Kelce, wore a custom Chiefs ball cap to the season opener at GEHA Field at Arrowhead Stadium against the Baltimore Ravens earlier this month.
The unique black hat had tiny, delicate flowers embroidered around the white Chiefs arrowhead on the front.
Kelce was photographed wearing it all day — before the game with “Saturday Night Live” star and KC native Heidi Gardner, and during the game with her son’s girlfriend, Taylor Swift.
Only after the game did the hat’s creator, Alexa Pearlmutter, reveal that she decorated the hat and hinted to its special meaning when an eagle-eyed Swiftie recognized the flowers.
“Travis and Taylor’s birth flowers???” the fan commented on a TikTok Pearlmutter posted under her username, @lexidoodlz.
Pearlmutter answered with a coy wink emoji.
“Watch me hand embroider this Chiefs hat for Donna Kelce (!!!),” she wrote in the caption.
She embroidered white cosmos and sprigs of holly on the front.
Cosmos is one of the birth flowers for October; Kelce’s birthday is Oct. 5. Holly is a flower for December, when Swift was born on the 13th day of the month.
She also embroidered a tiny number 87, Kelce’s uniform digits, in gold thread.
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“All the emotions these past two days. So honored to have made this!” Pearlmutter explained in the TikTok. “My general idea was to incorporate matching florals to pair with the red/white asymetrical logo and work Travis Kelces #87 into the design.”
In a follow-up TikTok about the project she joked: “when football season is back but you also miss the grainy Eras Tour live streams.”
Pearlmutter sells custom, hand-embroidered sports caps in her Etsy shop, StatenStitch, which she calls “a lil shop for hand embroidery” offering hats made by a “team of Embroidery artists from Staten Island!”
The hats range from $120 to $280 depending on the amount of embroidery work.
“When you’re a sporty, crafty gal and you finally find your niche in sports and crafts,” Pearlmutter noted in one of her most recent TikToks.
Swift’s stylish appearances at Chiefs games has kicked interest in women’s NFL gear into overdrive since last season. Just ask Kirsten Juszczyk, wife of San Francisco 49ers fullback Kyle Juszczyk.
Swift wore one of her custom team coats made from unused football jerseys to a Chiefs game last year, and within weeks Juszczyk signed a deal with the NFL for her line of upcycled pieces.
Swifties have already found their way to Pearlmutter’s Etsy shop.
The $242 New Heights hat — embroidered with flowers, leaves and vines matching the floral decoration on Swift’s Eras Tour piano — is low in stock.
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