Cityscape

California apparel brand chooses Johnson County for its first pop-up retail shop

Liverpool Los Angeles will open its first pop-up location in Oak Park Mall this fall.
Liverpool Los Angeles will open its first pop-up location in Oak Park Mall this fall. Liverpool Los Angeles

Liverpool Los Angeles, a lifestyle fashion brand based in Montebello, California, will open its first pop-up in Overland Park.

It will be in Oak Park Mall, at 95th Street and Quivira Road, starting with a soft opening the evening of Nov. 7 through Dec. 2. It is taking the former Banana Republic space on the upper level, center court, for its first retail location.

Liverpool Los Angeles, which features premium casual clothing, has a hybrid model: wholesale to nearly 1,200 specialty stores, as well as online sales. Over the last three years it has grown its non-denim apparel collection and launched menswear, as well as expanded internationally.

In a statement, Stephen Lebovitz, CEO of CBL Properties, owners of Oak Park Mall, said: “We are creating environments where these emerging brands can thrive from the significant traffic at our properties to build brand awareness and cultivate new customer relationships.”

Ron and Jill Perilman founded Liverpool Los Angeles in 2012.

In a statement, Jill Perilman said: “We specifically chose the Kansas City market, a target growth area for our brand. We are taking our time to curate the right experience, complete with special events and personal stylists, so that we can apply our learnings to endeavors in the future.”

Related stories from Kansas City Star

Joyce Smith has covered restaurant and retail news for The Star since 1989 under the brand Cityscape. She appreciates news tips.
  Comments