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H&R Block becomes a promotional partner with the NBA

H&R Block’s promotional partnership with the NBA is the Kansas City tax preparation company’s first tie-in with a professional sports league.
H&R Block’s promotional partnership with the NBA is the Kansas City tax preparation company’s first tie-in with a professional sports league.

America’s tax giant is playing ball with the National Basketball Association.

H&R Block Inc. on Tuesday announced a promotional partnership with the NBA, the Kansas City tax preparation company’s first tie-in with a professional sports league. The financial terms of the multiyear marketing agreement were not disclosed.

“The NBA season aligns closely with the U.S. tax season, so it’s a natural fit,” said Kathy Collins, Block’s chief marketing officer.

As the tax services partner of the NBA, Block will highlight its products at several NBA events, starting with a Cleveland Cavaliers home game on Jan. 28. The company will also make a marketing push during NBA All-Star festivities in New York the weekend of Feb. 13-15.

These events and others with the league will let Block promote its “Get Your Billions Back, America” refund campaign during the tax season.

Block said it also will promote its relationship with the NBA in coming advertising and will work with the league to develop content on the NBA.com website.

The tax firm is not the only area company sporting a marketing relationship with the NBA. Overland Park-based Sprint Corp., for example, is the sponsor of the NBA All-Star Celebrity Game and the NBA All-Star Pregame Concert.

Sprint has been the official wireless partner of the NBA since the 2011-12 season. It also has an NBA app and has team sponsorships with the Boston Celtics and Los Angeles Clippers.

To reach Steve Rosen, call 816-234-4879 or send email to srosen@kcstar.com.

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