KC-based DataSource to provide marketing services for Denny’s, Zaxby’s restaurants


Kansas City-based DataSource has picked up two new contracts to provide marketing services for the Denny’s and Zaxby’s restaurant chains

DataSource said its work with Denny’s includes local store marketing, branded merchandise, print materials and training services.

Denny’s had 1,710 franchised, licensed and company restaurants worldwide at the end of 2015.

Zaxby’s Franchising LLC, a fast-growing chicken-specialty restaurant company, hired DataSource to focus on local marketing solutions, including promotional products, apparel and local store promotions.

Zaxby’s, based in Athens, Ga., has more than 700 locations in 16 states. The company is expanding into the Kansas City area.

Financial terms were not disclosed on either deal.

DataSource has about 120 employees. The company, founded in 1989 and headquartered at 1400 Universal Ave., provides marketing services for retail, health care, restaurant, automotive and other businesses. Its products include banners, displays, menus and other marketing materials.

Steve Rosen: 816-234-4879