One detail of Sporting Kansas City’s new 2017 jerseys is out: The corporate sponsor’s logo is changing.
Sporting has worn the Ivy Funds logo since January 2013, the team’s Major League Soccer championship season. The mutual fund family is part of Overland Park-based Waddell & Reed Financial Inc. And Ivy is changing its branding to become Ivy Investments.
That means a logo change, including on next season’s jerseys. The new jersey designs aren’t available yet, but the corporate sponsor logo they will bear is.
Ivy has kept its ivy leaf but opted for a more stylized version in the new logo.
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The word “Ivy” stays, and “Funds” goes away. “Investments” has been relegated to a smaller type size and runs below a larger “Ivy” in the new logo.
Ivy Investments reflects the company’s money-management business beyond mutual funds for U.S. retail investors. The company also manages money for institutional investors and for wholesale clients, and it has grown to serve a broader geographic market.
The new corporate logo is effective immediately, and Ivy Investment’s sponsorship with Sporting KC runs through the 2022 season. Waddell & Reed manages $104 billion, including the Ivy Investments products.