First lower-priced Whole Foods will open in Los Angeles in May

Whole Foods for cheap?

Not exactly, but the high-end grocer is opening its first lower-priced store, 365 by Whole Foods Market, in Los Angeles on May 25.

The 365 concept, described as “quality meets value,” is designed to cater to younger shoppers. The Austin, Texas, company said last year that the new chain will be geared toward 18-to-34-year-olds who want all-natural foods at more affordable prices.

The 365 name comes from Whole Foods’ value brand, which is already found in the company’s stores.

Whole Foods plans to open three 365 stores this year and up to 10 in 2017.

Los Angeles Times

This story was originally published April 7, 2016 at 4:41 PM with the headline "First lower-priced Whole Foods will open in Los Angeles in May."