Sporting Innovations has a new name

Sporting Innovations, a sports technology company founded by leaders of Sporting Club and Sporting Kansas City, has changed its name to FanThreeSixty, the name of its “fan engagement” platform.

The firm, based in Kansas City’s Crossroads district, was founded in 2011. Its FanThreeSixty platform and Uphoria mobile app framework are designed to help sports organizations gather information about their fans and further engage them.

The company said Monday that its FanThreeSixty platform is creating increased fan loyalty and “incremental revenue opportunities.”

“Sports teams need a solution that provides opportunities to create relationships with each one of their fans, not just those attending their live events,” Robb Heineman, CEO of FanThreeSixty, said in a press release. “As owners of a professional sports team ourselves, we have first-hand experience in pioneering this technology to learn more about our fans and generate incremental revenues.”

Cliff Illig, FanThreeSixty chairman and a co-founder of Cerner Corp., said his involvement with health-care-related technology has shown him the value of data-driven improvements.

“We are just scratching the surface in terms of how we can help sports organizations utilize data and analytics to create better experiences for their fans,” Illig said.

This story was originally published January 18, 2016 at 9:43 AM with the headline "Sporting Innovations has a new name."