About that prediction...
T-Mobile’s chief executive isn’t so sure his company was able to pass Sprint Corp. to become the nation’s third largest wireless carrier by the end of 2014. It’s a boast that John Legere had made last summer.
On Tuesday, he backed off a bit.
“Oh wait… I forgot one important thing…,” Legere wrote in a blog post packed with predictions for 2015.
“T-Mobile will – officially – become the No. 3 wireless company in America in 2015. This summer, I said we’d blow by Sprint by the end of 2014 to become the No. 3 wireless company in the US. They have been swinging the bat since I made that statement, so we won’t know where things stand until we get the final score after we both report Q4 (fourth quarter) earnings, but whether it is now – or soon – I’m telling you, it’s a done deal!”
Legere didn’t call it a “done deal” when he first predicted passing up Sprint. “There, I said it,” was his less emphatic choice of words.
His boast came just as Sprint dropped its designs on gobbling up T-Mobile in a merger to rival the industry giants AT&T and Verizon. Legere had been the odds-on favorite to run the merged companies, though nothing official had been announced.
Instead, Sprint replaced longtime CEO Dan Hesse with Marcelo Claure, a self-made billionaire businessman in Miami.
Claure quickly revamped Sprint’s marketing campaign and introduced various promotions to lure customers. Mostly, Claure has targeted customers of Verizon and AT&T, rather than T-Mobile.
CEO chatter suggests Claure’s push is working.
In a Twitter post last Sunday, he told a customer who complained about long waits that Sprint has been “overwhelmed by our Christmas campaign.”
And now Legere has had to defer his prediction of passing up Sprint.