Data KC: 4 in 10 shoppers looked for toys, games

It’s good to know that Santa won’t have to bring all the toys and games this year — and that there will be music and video to enjoy, too.

In recent research in the Kansas City area’s 33-county marketing region, 4 in 10 adults said they had shopped for toys or games at stores, online or both in the past 12 months. Not surprisingly, their two most-named shopping spots were the No. 1 overall retailer, Wal-Mart, and the No. 1 online retailer, Amazon.

Target also was mentioned frequently, as were toy and game specialists GameStop and Toys R Us.

Four of the area’s five main counties — Clay, Jackson, Johnson and Wyandotte — were within a percentage point or two of the region’s average of 41 percent doing toy and game shopping. But for some reason, only 25 percent of Platte County respondents said they had.

For music and video services and stores, nearly 6 in 10 survey respondents said they had shopped for music and videos at stores, used online stores and streaming services or both in the past year. Netflix was mentioned most, but Wal-Mart was close behind. Bunched at Nos. 3 through 5 were iTunes, which has added lots of video content over the years; Redbox, for those who still like watching the latest DVDs; and Amazon, which has beefed up its streaming service to rival Netflix.

For the marketing survey, Scarborough Research questioned nearly 2,000 area residents, 18 and older, in the 12 months between September 2014 and August 2015.

This story was originally published December 17, 2015 at 2:41 PM with the headline "Data KC: 4 in 10 shoppers looked for toys, games."