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Volkswagen will stop making the high-end Phaeton sedan

The Phaeton, introduced in 2002, was Volkswagen’s failed attempt to push into the lucrative market for luxury sedans.
The Phaeton, introduced in 2002, was Volkswagen’s failed attempt to push into the lucrative market for luxury sedans. The Associated Press

Volkswagen will stop making its top-of-the-line Phaeton sedan by the end of March, ending a pet project of then chairman Ferdinand Piech that failed to establish a presence in luxury cars in more than a decade.

The glass-walled plant in Dresden, Germany, that assembles the Phaeton will be renovated to add capacity for electric vehicles, with the project taking about a year, a spokesman said.

VW decided in October to redesign the Phaeton as an all-electric car amid a cutback in investment plans stemming from the potential cost of an emissions cheating scandal involving other models.

The Phaeton, currently priced at $98,100, was introduced in 2002 and was Volkswagen’s attempt to push into the lucrative market for luxury sedans, a niche firmly occupied by the Mercedes-Benz S-Class and the BMW 7-Series.

Bloomberg News

This story was originally published December 16, 2015 at 1:53 PM with the headline "Volkswagen will stop making the high-end Phaeton sedan."

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