LeBron James’s new multimedia venture has secured a $15.8 million investment from Warner Bros. Entertainment and Turner Sports.
Uninterrupted, which was created earlier this year by the four-time NBA MVP and his business partner Maverick Carter, will use the money to create more content and attract more partners. The venture currently makes videos about athletes, including real-time shorts and original digital series.
In exchange for its investment in Uninterrupted, Turner Sports will get an equity stake and will serve as the newly expanded venture’s primary sales arm. Turner’s Bleacher Report already distributes Uninterrupted videos.
Previously, James’ company signed a deal with Facebook that includes a five-episode series called “Striving for Greatness.”