Volvo unveiled a luxury sedan aimed at winning customers away from BMW, Mercedes-Benz and Audi in what may be the biggest challenge for the Swedish manufacturer since it was acquired by a Chinese owner five years ago.
The new S90, shown to journalists for the first time Wednesday, will be the second vehicle in the carmaker’s new lineup, following the XC90 sport utility vehicle that started reaching customers in mid-2015.
Both models, which feature an alarm system to prevent collisions with large animals such as moose or deer, are part of Volvo’s $11 billion project to increase annual deliveries 60 percent by 2020.
The S90 will be produced starting in the second quarter of 2016 and will replace Volvo’s S80 sedan. Only about 12,500 of the older model were sold last year.