Marketing agency VML, known for global growth and the use of new media, said Thursday that it has a new president, Eric Campbell.
Jon Cook, who will remain VML’s global chief executive, has been president since 2007. Campbell, who joined the agency in 1999, has been chief business officer. VML said Campbell’s promotion comes after three years of accelerating growth at the agency.
“Eric has been instrumental in leading VML’s growth both from a client engagement perspective as well as growing VML’s capabilities,” Cook said in a release from the agency. “His deep understanding of how the marketing landscape is transforming has led VML to deeper consultative and strategic relationships with our clients across the world.”
Campbell said: “We’ve expanded geographically; more importantly, we’ve increased our talent and capability. I’m committed to ensuring our clients benefit from our growth, innovations and the value a fully connected VML delivers.”
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Campbell was in charge of starting VML Seattle in 2004 and has handled work for such clients as Microsoft and MillerCoors. The agency said he is “known for his leadership with VML teams” and for helping clients set themselves apart from their competitors. He will continue to report to Cook and will be responsible for strategy to keep current clients happy and attract new ones.
Cook will continue to manage VML’s global offices and client network, the agency said, and keep it ready “to quickly adapt to the ever-changing communications landscape.”
VML, founded in 1992 and headquartered in Kansas City, has 24 offices worldwide and more than 2,200 employees. Since 2001 it has been part of WPP, a global communications services group, and a partner with Y&R within the Young & Rubicam Group. Its clients have included Charter Communications, Colgate-Palmolive, Dell, Gatorade, Kellogg, Kimberly-Clark, Krispy Kreme, PepsiCo, Southwest Airlines, Wendy’s and Xerox.
VML is also a top sponsor of TEDxKC, an annual event planned and coordinated independently under a free license granted by the national TED conference.