Bud Light renews NFL sponsorship

Bud Light, the country’s top-selling beer, signed a multiyear renewal of its National Football League sponsorship through the 2022 Super Bowl.

Anheuser-Busch InBev said that through the new agreement, Bud Light will gain additional marketing rights in the U.S. and internationally. Financial terms were not disclosed.

Through the new agreement, Bud Light will be the presenting sponsor of “Thursday Night Football,” a sponsor of the NFL Draft and a sponsor of “NFL Kickoff.”

Bud Light will also now be able to use game footage from the current season in its digital and social channels instead of using past seasons’ footage.

St. Louis Post-Dispatch

This story was originally published November 4, 2015 at 2:48 PM with the headline "Bud Light renews NFL sponsorship."