Play-Doh for adults is now available. What's the difference?

Play-Doh is targeting a new demographic with its latest product launch: Adults.

Now available for purchase at major retailers, Blooms by Play-Doh is the first-ever Play-Doh line marketed specifically for adults. The Blooms by Play-Doh kit, which guides consumers on how to craft realistic floral arrangements, was designed to "reimagine the Play-Doh experience," Hasbro says.

"The Play-Doh brand has always been about the limitless possibilities of imagination. That feeling doesn't fade as you grow up, it evolves," Brian Baker, senior vice president of Play-Doh at Hasbro, said in a statement. "Blooms by Play-Doh serves that need, offering a more elevated, hands-on way to slow down, get lost in the process and create something beautiful you can enjoy long after you've made it."

The launch of the kit marks the brand's entry into the adult crafting and home décor space.

Here's everything we know about Play-Doh for adults, including where to get it.

Where to get 'adult' Play-Doh

Blooms by Play-Doh kits are now available for purchase online or in person at major retailers, including Amazon, Target and Walmart, with select items from the line making a debut on TikTok Shop on July 16.

Starting at $24.99, Blooms by Play-Doh kits come in a range of sizes and styles.

According to Hasbro, each kit includes everything needed to complete an arrangement, including Play-Doh compound, tools, molds, a vase and finishing spray.

The finishing spray helps ensure that the whole bouquet maintain its structure, so the arrangements can be enjoyed for months.

This article originally appeared on USA TODAY: Play-Doh for adults is now available. What's the difference?

Reporting by Amaris Encinas, USA TODAY / USA TODAY

USA TODAY Network via Reuters Connect

Copyright Reuters or USA Today Network via Reuters Connect

This story was originally published July 10, 2026 at 5:55 PM.