“Don’t fear the mess!” is the new message Pampers is sending parents in its latest commercial for wipes.
And by the looks on the faces of the little ones featured in the ad, we might be buying what they’re selling.
The clip captures the looks that parents know all too well: the #PampersPooface, as they’re calling it.
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Moms and dads were happy to jump on board with the campaign, posting their own pictures of their little ones’ poofaces: