Sprint pulls video streaming limit on All-In unlimited plan

Sprint Corp., responding to complaints, has withdrawn the video streaming limits on its new All-In unlimited data plan.

This is the new Sprint service plan touted in an advertisement starring retired English soccer star David Beckham, who happens to be a friend and business partner of Sprint chief executive Marcelo Claure.

Sprint launched the All-In service plan and its ads Tuesday. For $80 a month, Sprint will deliver unlimited text, talk and data, as well as a phone.

Some noticed that the small print on the deal included a 600 kilobyte per second limit on video streaming. It is not enough data to watch Youtube or Netflix, according to Robert Herron, who blogs about the Sprint network and all of its technology.

Before the day was out, Sprint backtracked on the video streaming limit.

“At Sprint, we strive to provide customers a great experience when using our network,” Claure said in the company’s brief statement. “We heard you loud and clear, and we are removing the 600 kbps limitation on streaming video.”

Sprint reserved the right, however, to “manage the network in order to reduce congestion and provide a better customer experience for the majority of our customers.”

This story was originally published July 1, 2015 at 10:26 AM with the headline "Sprint pulls video streaming limit on All-In unlimited plan."