Duvel Moortgat USA has named a new vice president of sales to lead the company’s ongoing national rollout of its family of craft beers, including Boulevard Brewing products.
Bobby Dykstra, a 12-year beer industry veteran, will lead the sales push and be based in Kansas City, the company said Thursday. He most recently was the brewery’s director of sales-national accounts.
“This is a particularly important appointment for our company at a key point in our evolution towards becoming the pre-eminent high-end craft brewer in the United States,” Simon Thorpe, president of Duvel Moortgat USA said in a statement.
Dykstra succeeds Steve Mills, who left the company recent to become chief executive of a Utah-based brewer.
Belgium-based Duvel purchased Boulevard Brewing several years ago.