Business

KC startup reveals curious name change

Reza Derakhshani, chief scientist, left, and Toby Rush, CEO and founder of EyeVerify, have invented and developed an eye scanning app that provides secure logins when matched with the phone owner's captured eye scans.
Reza Derakhshani, chief scientist, left, and Toby Rush, CEO and founder of EyeVerify, have invented and developed an eye scanning app that provides secure logins when matched with the phone owner's captured eye scans. File photo by The Kansas City Star

One of Kansas City’s most successful startups in recent years, EyeVerify, is changing its name to Zoloz and expanding with new products in Asia.

Co-founder and CEO Toby Rush said in a blog post on the company’s website that the new name “will reflect our more comprehensive solution for trusted digital identity.”

He told readers to “Stay tuned for more detail as we embark on this new phase.” And a company spokeswoman said more information will be shared in September.

Whatever lies ahead follows an already-busy year of change for the entrepreneurial venture launched in Kansas City. Nearly a year ago, EyeVerify was acquired by Ant Financial, for a price said to be more than $100 million.

Founded in 2002, EyeVerify initially marketed a technology that used mobile phones to take pictures of the user’s eyeball, reading the individual patterns in the whites of the eye to use as a biometric security device as an alternative to thumbprints.

Since then, the company has grown with customers in North America, Europe and Asia, with Asia being its hottest market and first expansion for a new “hosted identity platform.”

“We also became the leading software-based mobile biometric authentication solution capable of securing tens of millions of consumers’ online data and transactions daily when we integrated Eyeprint ID into Alipay’s lifestyle app,” he wrote on the blog.

“Today, we publicly commit to providing a hosted identity platform that helps people manage their digital lives. The platform is centered around the idea that I am me, my phone should just know me, and my apps and services should know me — automatically, conveniently and securely.”

The company said it will continue to support its existing Eyeprint ID customers.

Diane Stafford: 816-234-4359, @kcstarstafford

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