Hey man, the locals thought it was funny.
But the folks at McDonald’s corporate?
They weren’t lovin’ it.
On Tuesday they yanked a New Mexico franchisee’s billboard that lit up a lot of laughs and blazed viral after it went up a few days ago.
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Next to a big picture of a green chile breakfast burrito, the billboard said, “Usually when you roll something this good it’s illegal.”
People thought it was funny, partly because of its “key” placement on the border between New Mexico and Colorado, where marijuana is legal, reported KRQE in Albuquerque.
Recreational pot is illegal in New Mexico.
According to local media the billboard stood next to Interstate 25 near Raton, about 12 miles south of Colorado.
Lamar New Mexico-El Paso, the advertising company that put up the sign, posted a photo of the billboard on its Facebook page Thursday.
“At the request of the owner, we put this baby up in Raton, NM,” the post read. “It’s getting a lot of buzz!”
“We do not have a problem with it,” Melissa Grubelnik, tourism coordinator of the Raton Chamber of Commerce, told the Albuquerque Journal. “We hope it encourages people to stop at our newly renovated McDonald’s.”
The owner of the McDonald’s in Raton reportedly designed the sign.
The billboard “does not meet our standards and is being taken down,” the company’s corporate honchos said in a blunt statement to the media that generated buzz all its own.