Farmers National Company’s first six months in KC are successful

Members of the Farmers National Company team in Kansas City are, from left, Bill Gaughan, Danicia Duncan and Brad Gaughan.
Members of the Farmers National Company team in Kansas City are, from left, Bill Gaughan, Danicia Duncan and Brad Gaughan. Submitted photo

“Exhilarating” was the word local Farmers National Company real estate broker Bill Gaughan used to describe the company’s success in its first six months in the Kansas City market place.

“We felt that there was an opportunity in Kansas City to introduce a higher level of service when it comes to marketing rural property,” Gaughan said.

His comments were echoed by Farmers National Company’s executives in Omaha. “We are well ahead of schedule and are very pleased with how quickly the market place has embraced the value that Farmers National Company brings to buyers and sellers,” said Randy Dickhut, vice president of real estate operations.

The biggest difference when comparing Farmers National Company and a typical real estate broker, whether it’s farms or country estates, would be that Farmers National Company provides far more than just real estate services. For example, If someone is wanting to buy a farm, the local real estate agents can call on Farmers National Company’s cadre of certified farm managers to not only help evaluate the farmland but also to manage it after the purchase. Farmers National Company is willing to assist a client achieve success long after the sale has closed.

If someone wants to buy or sell horse properties, one of the agents, Danicia Duncan, is a champion barrel racer and knows the equine market intimately. The company has a special website,, with information about local vets, stables and other equine services.

Farmers National Company also has experts in hunting property, hunting leases, oil and gas management, timber properties, lake management and more. Real Estate is just the beginning of the relationship most clients have with Farmers National Company.

If just one phrase was used to describe what Farmers National Company offers sellers wanting to list their property it would be “marketing power.”

“We do not offer a one-size-fits-all marketing plan,” said local agent Brad Gaughan. “When we get a new listing we consult with our real estate team and our marketing department to decide what is the most effective marketing plan for each property. Certainly a massive Internet presence is a must, but other potential marketing tools are considered as well.”

In addition to the Internet, Farmers National Company uses such tools as direct mail, YouTube, print advertising, brochures, fliers, post cards, virtual tours, signage, newspaper ads, magazine ads, mapping and more, so that its sellers can be assured of receiving a premium experience. Farmers National Company has been in business for over 80 years and has a list of thousands of potential buyers of rural property.

For buyers the operative word would be “expertise.”

“Just this week one of our agents was showing million-dollar-plus estate homes on large acreages to a buyer from Chicago,” Duncan said. “This buyer had never lived in the country before and needed more than just expertise on high-end homes. They wanted someone to advise them about multiple issues surrounding country living. Such issues include septic systems, easements, oil and gas leases, crop and pasture leases, rural zoning issues, pond construction, hunting rights and more that are all things that most agents don’t deal with on a regular basis but that our agents are experts in.”

Because Farmers National Company’s expertise in rural property is so deep and diversified, it can meet the needs of a wide range of clients. Locally, for example, Farmers National Company has listed farms, ranches, development property, horse properties, hunting properties and more. Those listings include a stunning home with 20-mile views north of Cameron, Mo.; a winery in Paola, Kan., located on a high traffic four-lane highway; a 30-acre horse estate near Cleveland, Mo.; secluded country homes with no neighbors; hunting properties; and country home sites with an easy drive to the city.

Farmers National Company is a member of the Kansas City MLS and can assist buyers with all local properties for sale, not just Farmers National Company listings. In fact, all local Kansas City area listings can be found by going to If you are looking for rural properties from across the country, they can be found at To talk with a local Kansas City area real estate agent call 913-837-4665 or email

Farmers National Company is sponsoring a seminar on investing in cropland Wednesday, June 18. For information visit

Farmers National Company, an employee-owned company, is the nation’s leading agricultural farm and ranch management and agricultural real estate sales company. Farmers National Company has sold over 3,500 farms (over 1,100 at auction) for more than $2.37 billion during the last five years and currently manages more than 4,850 farms and ranches (2.1 million acres) in 24 states. Additional services provided by the company include auctions, appraisals, insurance, consultation services, oil and gas management, forest resource management, lake management, FNC Ag Stock and a national hunting lease service. Visit the Farmers National Company website at

Farmers National Company

Contact: 913-837-4665 or email