NCAA Tournament

March 29, 2014 12:00 AM

After the final dribble, NCAA’s tourney floors take on a new life

The basketball court, like the ones used in this year’s Final Four and regional finals, has become a star. When the games are over, the floor becomes a treasure, sold to highest bidders and proudly displayed. Yes, even the playing surface has become a vital marketing component of March Madness.

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