NCAA Tournament

March 29, 2014 12:00 AM

After the final dribble, NCAA’s tourney floors take on a new life

The basketball court, like the ones used in this year’s Final Four and regional finals, has become a star. When the games are over, the floor becomes a treasure, sold to highest bidders and proudly displayed. Yes, even the playing surface has become a vital marketing component of March Madness.

Related content

Comments

Videos

More Videos

Shooting three-pointers with Buddy Hield 00:30

Shooting three-pointers with Buddy Hield

Bill Self presented with AP coach of the year award in Houston 01:19

Bill Self presented with AP coach of the year award in Houston

Reasons for Kansas' Elite Eight loss to Villanova 05:07

Reasons for Kansas' Elite Eight loss to Villanova

Keys to victory for KU against Villanova in Elite Eight 04:54

Keys to victory for KU against Villanova in Elite Eight

The importance of Perry Ellis, Wayne Selden in KU's Sweet 16 win 03:44

The importance of Perry Ellis, Wayne Selden in KU's Sweet 16 win

The Star's sportswriters recap KU's win over UConn 04:20

The Star's sportswriters recap KU's win over UConn

Vahe Gregorian and Blair Kerkhoff preview KU, UConn 02:58

Vahe Gregorian and Blair Kerkhoff preview KU, UConn

Big 12 Tournament recap with The Star's Vahe Gregorian, Blair Kerkhoff and Jesse Newell 02:30

Big 12 Tournament recap with The Star's Vahe Gregorian, Blair Kerkhoff and Jesse Newell

KU's Traylor, Graham and Ellis on winning Big 12 title 00:39

KU's Traylor, Graham and Ellis on winning Big 12 title

Kansas celebrates 2016 Big 12 Tournament championship 01:13

Kansas celebrates 2016 Big 12 Tournament championship

Matt Besler reflects on Sporting KC's 1-1 draw with the LA Galaxy 01:04

Matt Besler reflects on Sporting KC's 1-1 draw with the LA Galaxy

The Royals finish the road trip with a win in Seattle 01:07

The Royals finish the road trip with a win in Seattle

Share Video

Sports Videos