Big 12 Conference rolls out new logo that retains Roman numeral look

06/30/2014 2:47 PM

06/30/2014 6:30 PM

The Big 12’s official logo rebrand begins on Tuesday.

The introduction of a new conference logo, unveiled at Big 12 football media days last summer, goes into effect in July after last year’s soft rollout.

The logo, which comes in three primary formats, retains the Roman numerals from the old logo, but adds a more stylized version of the numbered look.

The Roman numerals have been cause for contention in the past. One example: league officials prefer that the league be referred to as the “Big 12” in print, as opposed to the “Big XII.”

The Big 12 joins the Big Ten, Pac-12 and ACC as major conferences that have upgraded their logos in recent years. The new branding has already begun appearing this summer at venues across the Big 12. On Monday, the Big 12 unveiled a style guide for member schools and media to follow.

“We will have consistent venue placement, which we’ve never had before,” Big 12 commissioner Bob Bowlsby said last summer. “We will also have it on all of our uniforms, which we haven’t had before.”

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