NRA threatens to ‘fisk’ The New York Times, but that’s not what people thought it said
A National Rifle Association ad that resurfaced last week sent people scrambling for their dictionaries.
In the video, first posted in April but resurrected for some reason by the group, NRA spokeswoman Dana Loesch says the NRA is “going to fisk The New York Times.”
But “fisk” was not the word some people heard.
They misheard that the NRA intends to “fist” the newspaper, which sent Twitter into a viral tizzy.
[Logs onto Twitter]
— Garance Franke-Ruta (@thegarance) August 4, 2017
People taking about fisting the NYT
[Logs off Twitter]
I swear, @DLoesch's "fist versus fisk" NRA ad is like an SNL skit that's only hilarious because the lead character forgets their lines.
— Charles Clymer️ (@cmclymer) August 4, 2017
Here’s what fisk means: “To refute or criticize (a journalistic article or blog) point by point,” according to Dictionary.com.
It’s not a word that pops up in everyday conversations. Or should it?
Shame, shame, if you don’t know it, Loesch scolded.
Dana Loesch fans pretending that they had heard of the word fisk before like 5 minutes ago. pic.twitter.com/LUkPhi1cYq
— MeltLikeButta (@jwbutta) August 4, 2017
"Fisk. Now that's a word I've not heard in a long time. A long, long time." pic.twitter.com/vCC5UQkj3D
— Daniel W. Drezner (@dandrezner) August 4, 2017
'Fisk' is now one of the most looked-up words on https://t.co/w74AHjYGZ8, thanks to the NRA https://t.co/01I7hjeUSa
— Yashar Ali (@yashar) August 4, 2017
For the people whose parents didn’t love them enough to buy them Hooked on Phonics as kids: pic.twitter.com/O0IUMx25R3
— Dana Loesch (@DLoesch) August 4, 2017
In the 54-second NRA TV commercial aimed at the Times, the conservative commentator begins by angrily declaring that “we the people have had it. We’ve had it with your narratives, your propaganda, your fake news.
“We’ve had it with your constant protection of your Democrat overlords, your refusal to acknowledge any truth that upsets the fragile construct that you believe is real life.
“And we’ve had it with your pretentious tone-deaf assertion that you are, in any way, truth- or fact-based journalism.
“Consider this the shot across your proverbial bow.
“We’re going to fisk The New York Times and just what deep, rich means to this old gray hag, this untrustworthy, dishonest rag that has subsisted on the welfare of mediocrity for one, two, three more decades.
“We’re going to laser focus on your so-called honest pursuit of truth. In short, we’re coming for you.”
Business Insider notes that the group reposted the video on Thursday, but it went largely unnoticed until Friday afternoon.
.@DLoesch has a message for the @nytimes: “We're coming for you.” One
— NRATV (@NRATV) August 3, 2017
non-#fakenews story is not enough. #NRA #ClenchedFistofTruth pic.twitter.com/Hm1QkJi5Tp
The provocative ad, which did not call out any specific Times stories, sparked sharp and divided reactions from both ends of the political spectrum.
Life long shooter, nearly 30 years in the military and retired. No longer in the @NRA effective now. @DLoesch doesn't speak for me. pic.twitter.com/6I9d9oUwfK
— Old Drunk Seabee (@Crazy_Heinz) August 4, 2017
Hey @NRA, can you clarify what you mean when you tell the New York Times "we're coming for you"? I don't wanna jump to conclusions…
— William LeGate (@williamlegate) August 4, 2017
If you are a responsible gun owner in the USA you must pull your membership to the NRA now. We never would back today's Message RT
— Clarke Wayne Aniol (@ClarkeAniol) August 4, 2017
When Dana Loesch tells journalists "we're coming for you," it sends an important message to gun owners.
— Nick Jack Pappas (@Pappiness) August 4, 2017
It's time to tear up your NRA card. https://t.co/lc8zq1NUzl
the NRA are domestic terrorists who prey upon uneducated, paranoid people. They need to be exposed for what they are
— Nancy ONeil (@nancyoneil1020) August 5, 2017
Keep in mind when you watch this that the @NRA is not a civil rights group, it is an industry lobbying group for gun manufacturers. https://t.co/FUQP8Twa86
— Jon Cryer (@MrJonCryer) August 5, 2017
NRA supporters applauded the tone and message of Loesch’s warning.
I love it every time Dana confronts them more people join the NRA.
— Tony Mathes (@mathestony) August 5, 2017
Slate noted how the NRA attacked the Washington Post last month in a similar video, made with conservative talk show host Grant Stinchfield, that accused the newspaper of using “keyboards” to attack Americans’ gun rights.
“You people do more to damage our country with a keyboard than any NRA member combined has ever done with a firearm,” he says in the video.
All @dloesch did was promise to fact check news articles. Yes she sounded angry, but come on. https://t.co/P450OpixIV
— Gingertastic (@mchastain81) August 6, 2017
RT to Support Dana Loesch, the @NRA and the #2A !! #MAGA @DLoesch pic.twitter.com/TVaMURQXjg
— Janna Deplorable (@JannaWilkinso69) August 5, 2017
At no time has @DLoesch called for violence. Her call has been for accountability and responsibility.
— Jane Neal (@jellen311) August 5, 2017
Bwahaha!! Dana, you're gorgeous and you've got a spine. Doesn't get any better than that m'lady.
— WWIII (@BombsOTruth) August 5, 2017
“Your paper’s new slogan may read Democracy Dies in Darkness. It should say Journalism Dies at the @washingtonpost” @stinchfield1776. #NRA pic.twitter.com/BmolBOQuX7
— NRATV (@NRATV) July 17, 2017
This story was originally published August 7, 2017 at 12:36 PM with the headline "NRA threatens to ‘fisk’ The New York Times, but that’s not what people thought it said."