Dave Cummings took an eye-opening approach this month to building market share for Bats Trading Inc., his Kansas City based electronic equity market. He retooled his pricing structure to the point where the company is losing money as its customers trade. He hopes to hang on to half of his new business.
Dave Cummings took an eye-opening approach this month to building market share for Bats Trading Inc., his Kansas City based electronic equity market. He retooled his pricing structure to the point where the company is losing money as its customers trade. He hopes to hang on to half of his new business. Keith Myers The Kansas City Star
Dave Cummings took an eye-opening approach this month to building market share for Bats Trading Inc., his Kansas City based electronic equity market. He retooled his pricing structure to the point where the company is losing money as its customers trade. He hopes to hang on to half of his new business. Keith Myers The Kansas City Star

Electronic equity market swings for the fences

April 15, 2016 04:35 PM