Sprint reassigns chief marketing officer in One Sprint reorganization

Sprint Corp. has changed its chief marketing officer amid a reorganization of operations nationwide.

Kevin Crull, named chief marketing officer in May, has become one of four area presidents under the company’s One Sprint plan.

Crull’s new post puts him over all aspects of sales strategy and execution, network oversight, customer service, marketing communications and general operations in 15 states in Sprint’s central area, including Missouri and Kansas.

The company previously named Jaime Jones to become president of its south area. Jones is president of postpaid consumer and general business operations. Area presidents over the northeast and west have not been chosen.

Sprint promoted Roger Solé to succeed Crull as chief marketing officer. Solé also had joined Sprint in May, taking the post of senior vice president of marketing, innovation and the Hispanic market.

Solé previously was chief marketing officer of TIM Brazil. Crull had been president of Bell Media in Canada.

Both were recruited by CEO Marcelo Claure in rebuilding the management team, including adding Günther Ottendorfer as chief operating officer-technology, Tarek Robbiati as chief financial officer and Doug Michelman as senior vice president of corporate communications.

Sprint also has named a new general counsel and hired a former Verizon regional president to become its chief procurement officer.

One Sprint is the company’s effort to push decision-making authority closer to markets. In addition to the four area presidents, Sprint One will name 19 regional presidents with principal responsibility for specific markets.

Tim Donahue, for example, was named regional president over Kansas and Missouri, with specific responsibility for the Kansas City area. Sprint is based in Overland Park.

This story was originally published December 11, 2015 at 10:07 AM with the headline "Sprint reassigns chief marketing officer in One Sprint reorganization."