Travis Kelce’s creative deal with Tommy Hilfiger includes a Chiefs game-day twist
AI-generated summary reviewed by our newsroom.
- Tommy Hilfiger names Travis Kelce global ambassador and creative collaborator.
- Hilfiger will feature Kelce in fall 2026 ad campaign shot in New York.
- Kelce will wear Hilfiger on Chiefs tunnel walks for 2026 and 2027 seasons.
The fashion brand Tommy Hilfiger announced Monday that Chiefs tight end Travis Kelce had been hired as a global brand ambassador and creative collaborator.
“Known for his presence both on and off the field, he brings a new perspective to timeless American style, blending confidence, individuality and a modern point of view,” the company wrote of Kelce in an X message. “From the field to the front row, this is just the beginning.”
Kelce will be the focus of Hilfiger’s Fall 2026 ad campaign. It will show Kelce in New York, and the collaboration will continue in the spring of 2027.
“Travis Kelce is one of the magnetic figures in sport and culture today,” Hilfiger said in a news release. “He is at the forefront of a new generation of athletes expressing themselves through style, with a down-to-earth quality that people immediately connect with. I’m excited to see how he brings his fearless, fun-loving and bold take on (Hilfiger’s) ‘Prep Made Current’ to fans around the world.”
Kelce is often one of the most stylishly dressed players when he arrives for a Chiefs game. That led to the creation of the Style By Kelce social media account that shares what he wears to games.
Last summer, Kelce was featured in GQ, and he had a fashion line with American Eagle.
Kelce’s future NFL plans revealed?
Earlier this month, Kelce announced he would return to the Chiefs for the 2026 season, and many thought it would be one final ride.
But the Hilfiger deal included an interesting twist that could signal Kelce’s future plans in the NFL, according to a WWD story.
“Kelce will be wearing Hilfiger’s clothing on the tunnel walk for 2026 and 2027,” WWD wrote.
That’s intriguing for two reasons: Kelce will put Tommy Hilfiger fashion on display when he arrives for a game. And it could signal his intent to play beyond the upcoming season.
“There’s something special about a brand that’s been around as long as Tommy Hilfiger and is still changing the game,” Kelce told WWD. “They’ve always had a way of keeping their finger on the pulse of pop culture and art and fashion, so I absolutely wanted to be a part of that. I’ve incorporated Tommy Hilfiger in my wardrobe starting in high school, and I love those timeless pieces you can revisit years later that just get cooler with time.
“When I met Tommy, we connected over our shared belief in just having fun with it and the endless creativity in self-expression and personal style. I’m excited to dive into the creative process and collaborate with him and the team.”
Hilfiger didn’t rule out the possibility of Kelce being on the runway when the company unveils its fall collection.
When the season begins, Hilfiger will be cheering for the Chiefs.
“Well, I like (Patrick) Mahomes and Kelce and their whole playbook,” Hilfiger told WWD. “I’d like to see them win the Super Bowl next year. That would be a lot of fun.”
This story was originally published March 30, 2026 at 9:00 AM.
