For Pete's Sake

NFL will offer free live stream of Bills-Jaguars game this fall

Buffalo Bills wide receiver Sammy Watkins took part in drill during organized team activities last week in Orchard Park, N.Y.
Buffalo Bills wide receiver Sammy Watkins took part in drill during organized team activities last week in Orchard Park, N.Y. The Associated Press

If you’ve circled the Oct. 25 game between the Buffalo Bills and Jacksonville Jaguars on your calendar*, then you’ll be able to watch it for free on your computer/tablet.

*Honestly, the Bills-Jaguars game should be circled on no one’s calendar

On Wednesday, the NFL announced that it had reached an agreement with Yahoo for a free livestream of the game, which is being played in London. Kickoff is at 8:30 a.m. The game also will be shown over the air in the Jacksonville and Buffalo markets.

“The NFL has always been committed to being at the forefront of media innovation. Through this partnership with Yahoo — one of the world’s most recognizable digital brands — we are taking another important step in that direction as we continue to closely monitor the rapidly evolving digital media landscape,” said NFL commissioner Roger Goodell said on NFL.com.

The fact that the game will be free at Yahoo is noteworthy.

According to Bloomberg, ESPN pays the NFL $1.9 billion a year to carry games and highlights, while Fox, CBS and NBC all pay upwards of $900 million. CBS will pay $300 million this year to broadcast just eight Thursday games.

“We’re thrilled that the NFL has chosen Yahoo for this historic opportunity,” Marissa Mayer, President and CEO of Yahoo told NFL.com. “It marks a significant change in the way users can access this amazing content. The NFL and Yahoo have both long engaged football fans around the world. Our partnership provides the ultimate football experience — with digital availability, designed for the modern fan.”

To reach Pete Grathoff, call 816-234-4330 or send email to pgrathoff@kcstar.com. Follow him on Twitter: @pgrathoff.

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