During the Chiefs' playoff loss to the Titans in January, ESPN broadcaster Jon Gruden held up a smart phone to the camera to say he had received a video from a former player.
We know that Gruden is on board with modern technology. But now that he's back as the Raiders coach and in the NFL for the first time in a decade, Gruden doesn't have much use for analytics. Gruden was asked at the NFL Combine about the rise of teams using analytics, and he offered an unusual response.
"Are you talking about the analytics, the GPS, all the modern technology?," Gruden asked. "Man, I'm trying to throw the game back to 1998.
"Really, as a broadcaster, I went around and observed every team. Asked a lot of questions. Took a look at the facilities, how they're doing business. There’s a stack of analytical da-ta — or day-ta, however you want to say that word — that people don’t even know how to read it. It’s one thing to have the da-ta, or da-yta. It’s another thing to know how to read the damn thing.
"So I’m not gonna rely on GPS’s and all the modern technology. I will certainly have some people that are professional that can help me from that regard, but I still think doing things the old-fashioned way is a good way. We’re going to try to lean that way a little bit.”
Here is the clip:
Denver Broncos fans are probably 100 percent Gruden's attempt to go back to 1998. The Broncos won the Super Bowl that season.